Viva La Vida

Viva La Vida is a premium cigar brand from Artesano del Tobacco, founded in 2019 by brothers Billy and Gus Fakih, former owners of New York’s well known Cigar Inn. Created in collaboration with master blender A.J. Fernandez, Viva La Vida is produced in Nicaragua and is a true Nicaraguan puro, with wrapper, binder and filler all grown on Fernandez’s farms. The name means “Live the Life” and reflects the brand’s focus on celebration, craftsmanship and the enjoyment of fine cigars.

Viva La Vida offers a medium to full bodied smoking experience, often noted for flavours of pepper, earth, leather, cocoa and roasted coffee, balanced by a gentle underlying sweetness. Available in several popular vitolas, including the highly regarded Jester, the line has earned praise for its construction, depth of flavour and overall value. Despite being a relatively young brand, Viva La Vida has quickly gained a loyal following and a strong reputation among cigar enthusiasts.